Keune So Pure

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Life is so much nicer when you make good choices. Meet Keune So Pure, a color, care and styling range formulated without sulfates, parabens and ammonia. Thoughtfully made to make hair look good and people feel great. Each product is completely vegan and enriched with plant extracts and essential oils. 


Life is so much better when you take great care of yourself. It simply means making conscious choices and knowing exactly what goes into the things you choose to use.

Keune So Pure is exactly what the name suggests: a pure range of sulfate* and paraben-free products. It's also free from artificial fragrance and animal-derived ingredients resulting in a vegan-friendly range. We believe that what you use on your hair is as important as what you put into your body.

Keune So Pure is enriched with plant extracts containing natural active ingredients, certified organic essential oils to create a beautiful aromatic experience, and certified organic argan oil for added moisture, shine and protection.

Keune So Pure